Question

Topic: Taglines/Names

Thrift Boutique Help With A Tagline

Posted by needanewbike on 4/5/2017 at 8:03 AM ET 250 Points
I began selling on eBay quite a few years ago. I have an eBay store, a Bonanza.com store and a brick and mortar store. I am a thrift boutique, thus the name La Boutique Garage. I am located in the Fishtown neighborhood of Philadelphia, PA, which is booming and rebuilding at every corner. The average age is 25-45.
I also sew and do quite a bit of redesigning. My most popular items seem to be the women's clothing and accessories, to include vintage costume jewelry and lots of sterling. On by business card I have
Eclectic Thrift & Vintage Boutique
upcycled, recycled and redesigned!
There are so many thrift shops around, I'm looking for a fresh idea for a tagline.
Any help would be appreciated!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/5/2017 at 8:09 AM Accepted
    Since there is a lot of competition, what makes your store the place people come back to over and over again in search of that special something? Who specifically are your most vocal fans? What do they say about your store when they're looking around/buying?
  • Posted by needanewbike on 4/5/2017 at 9:34 AM Author
    People normally say something like "wow, this is really nice, you have a lot of stuff." "It's nice in here." I get mainly women, in search of clothing, purses, and jewelry. Jewelry seems to be a big draw.
    My shop is privately owned and operated by me. I personally select everything I sell, either at other thrifts, yard sales, auctions etc. Most of the other thrift shops in the area are non profits e.g. Goodwill, Village Thrift, Philly AIDS etc. I'm not saying they aren't nice, just that mine has more of a homey feel. I am in an old brick front row home on a main boulevard and have separate rooms for different themes.
    I used Boutique in the name, trying to convey a little higher end than say Goodwill, and Garage to convey a little bit of everything. Maybe I should narrow down the choices. Perhaps people become overwhelmed??? I don't know...I'm trying to come up with some catchy phrase to convert web visitors to "in person" visitors.
    Thanks for your help
    Donna

  • Posted by Shelley Ryan on 4/19/2017 at 6:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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