Question

Topic: Branding

Name For A Carwash And Oil Change Station

Posted by maluna on 4/3/2017 at 4:58 PM ET 125 Points
Hello. We have several gas stations and we need to set a name for a new service: carwash and oil change station. Moreover, we will include other services like nitrogen for tires, change of car fluids and basic mechanical fixes.

So, we have to choose a name including all the categories. Must to be short and it doesn't matter if is has no meaning, only a nice phonetic name.

My options are: Carson, Motorland, Racer 1 and Draxel, but if you have new ideas I will appreciate to share them.
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RESPONSES

  • Posted on 4/3/2017 at 5:10 PM Accepted
    Where? (City / Province / State / Country) Target audience? (Men / Women / Both)

    "Motorland" is the best of the names you've identified so far. Do you also want to promise quick in-and-out? Is "Motorland" too masculine? Will it appeal to women? (One of my clients in the automotive sector finds that 60%+ of his customers are women.)
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