Question

Topic: Taglines/Names

Logistics And Printing Company Name Required

Posted by gaurav.biyani on 3/21/2017 at 2:28 PM ET 100 Points
HI, PLANNING TO START WITH A COMPANY PRIMARILY DEALING IN TWO DIVERSE SEGMENTS: INTERNATIONAL LOGISTICS AND PRINTING. INTERNATIONAL LOGISTICS SEGMENT WOULD BE INTO LINER TRADE AS A FREIGHT FORWARDER MAINLY DEALING INTO CONTAINER TRADE WITH MAJOR OVERSEAS PARTNERS AS AGENTS TO HELP IN ASSISTING. PRINTING WOULD BE AN ALTOGETHER DIFFERENT SEGMENT TARGETING SMALL AND MEDIUM SCALE CLIENTS FOR CORPORATE BRANDING OF PRODUCTS. REQUIRE INNOVATIVE AND MEANINGFUL NAMES INSTEAD OF SHORT FORMS ETC. WAS TRYING TO INNOVATE WITH SYNONYMS OF PRIDE ETC WHICH WOULD GO WITH THE NATURE OF BUSINESS. WOULD ALSO NOT MIND FOREIGN LANGUAGE WORDS BUT THE SAME SHOULD HAVE RELEVANT MEANING IN LINE WITH THE BUSINESS.
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RESPONSES

  • Posted on 3/21/2017 at 2:35 PM Accepted
    If the name is going to really communicate anything important about your business(es) it should be two different names -- one for printing and one for logistics. Trying to serve both businesses with the same name is going to confuse your customer base and likely fail to do anything good for either business.

    If it's really a generic name you want, just use ABC Enterprises, or something like that. It won't mean much to anybody, but it will hold a place for you in the business community.

    * * * And please don't use all caps when you post a message here. It's more difficult to read, and by convention it means you are shouting. * * *
  • Posted by Shelley Ryan on 4/5/2017 at 7:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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