Branding - ideas/names for food truck branding from vishal.ta1910: MarketingProfs Question 45996

Topic: Branding

Ideas/names For Food Truck Branding

Posted by vishal.ta1910 on 3/20/2017 at 9:53 AM ET 25 Points

I am starting a food truck business,so i need some creative & catchy names for branding my truck.

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Posted by Jay Hamilton-Roth on 3/20/2017 at 2:01 PM Accepted

Are you selling food trucks or selling food from your trucks?
What makes what you're selling better/different from the competition?
Posted on 3/20/2017 at 3:06 PM Accepted

Who and where is your primary target audience? What do you want the name and tagline to communicate?

Why creative and catchy? Wouldn't it be better to let people know they can count on you to deliver some meaningful benefit? "Catchy" is usually a poor excuse for not thinking through the benefit customers can expect. Much better if you can zero in on an important and compelling benefit.
Posted by Mike Steffes on 3/21/2017 at 10:05 AM Accepted

When you say "branding my truck", that tells me you think of branding as simply a name. What you are looking for is a business name. You are not looking for Branding help.
Take the name of whatever food you sell and put something in front of it like "Juicy", "Tasty", "Golden brown", "Sweet", etc.
Posted by Gary Bloomer on 3/21/2017 at 7:16 PM Accepted

What kind of food truck? Chinese? Mexican? French? Indian? Where will you be selling (country, city)?
Posted by Shelley Ryan on 4/5/2017 at 7:37 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs