Question

Topic: Taglines/Names

Tagline For Fast Yoga Exercise

Posted by yablr293 on 3/20/2017 at 7:42 AM ET 250 Points
The company provides a yoga exercise that takes only a very short time to complete.

Apart from the convenience/speediness, I want to elicit two feelings with the tagline for the exercise in terms of connecting emotionally with the recipient.

1. The exercise can help the practitioner recover their health. (i.e. emotions in terms of relief)
2. The exercise can take the practitioner's wellness to new, even greater levels (even if the practitioner has no health problems). (i.e. emotions in terms of hope for good future prospects in terms of healthiness)

For the tagline, I'm seeking a word or at most two that would fit nicely into the end of this phrase and that captures both of the emotional connections to be elicited:

"Yoga minutes that ________"

Any suggestions?

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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/20/2017 at 2:00 PM Accepted
    Is "Yoga Minutes" the name of your company/product? If not, what's the name of your business?
    Who specifically is likely to want to try your offering? Why should they believe that it works?
    (Aside: "Yoga Minutes that _____" doesn't sound grammatically correct.)
  • Posted by yablr293 on 3/21/2017 at 9:08 AM Author
    Thanks, for your reply. Um, I guess those who are people who like yoga but don't have time to practice long sessions. I don't have a budget for extensive market research, I just need to get things going and without diving too deeply into analytical concerns. So I'm looking for a tagline in this format that would appeal to such kinds of practitioners.

    also, Why Yoga minutes sounds not grammatically correct? I thought this was a simple compounded noun construction?
  • Posted by Mike Steffes on 3/21/2017 at 9:58 AM Accepted
    Yoga minutes that inspire health
    Yoga minutes that bring relief
  • Posted by yablr293 on 3/26/2017 at 5:03 AM Author
    Thanks. What about the legal considerations concerning advertising?
    Let's say I use a tagline such as, "Yoga minutes that inspire health"
    Could anyone who did not feel inspired about health after training claim this was false advertising?
  • Posted by Shelley Ryan on 4/5/2017 at 7:35 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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