Question

Topic: Strategy

Contest Best Practices For Qualify Entries

Posted by c.belenky on 2/22/2017 at 1:35 PM ET 250 Points
I'm launching a campaign to give away a free gift card to anyone we market to (e-mail, social media, hard copy ads) if they sign up to get a free consultation from our sales team and talk with them on the phone. What best practices are there and what should I consider in terms of making sure I get qualified people rather just junk? How should I write the rules so there aren't loop holes? Do I have to put complete contest details and rules on all ads?
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RESPONSES

  • Posted on 2/22/2017 at 3:16 PM Accepted
    It depends on where you are located and what jurisdiction you are under. You probably ought to consult an attorney who is familiar with promotions and sales incentives.
  • Posted by Jay Hamilton-Roth on 2/23/2017 at 8:06 AM Accepted
    Why not require a short intake form to sign up for the consultation?
  • Posted by anand on 2/28/2017 at 6:49 AM Accepted
    What does the gift card give me? Does it simply let me buy anything I need from a store like Amazon? Or does it help a targeted buyer get something that is unique to them? If it's the former, then I would say it's a bad idea. A coupon-mom is going to request consultation from you just to get a gift card from you and then waste your time on call (she never needed your consulting in the first place).

    Instead, if you are targeting spa owners, and are providing a free gift card for spa accessories, then it is a totally legit contest strategy.
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