Question

Topic: Taglines/Names

Durian Fruit Trading Company Name

Posted by Han on 250 Points
Hi All,

I'm about to start a trading company focusing on exporting Durian fruits to country like China and HK (as a starter). It given a chance, i'd hope to export it other SEA country. My clients are those who distribute fruits to their local market.

My main resource of the fruit comes from Malaysia and Thailand where we only select 2 of the top gred durian fruit to export at this moment (ie: Musang King and D24).

Other than only exporting durian, in future, we would also expand into other categories like seafoods and maybe other durian products (biscuit, ice cream, dried food to name a few).

As such, i have been scratching my head over the company name that can somehow indicate my business nature or to show that we are a professional (although new in the market) but at the same time not limiting the name to only durian exporting.

Greatly appreciate your help and expertise in this.

Thanks.
Hans
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    If your focus is on Durian, why not name your business "Durian Exporters" or "Durian International"? If you're concerned about limiting your future, then pick a generic umbrella corporate name, and create separate divisions (such as for durian, seafood, etc.).
  • Posted by Han on Author
    Hi Jay,

    Thanks for your reply. i was thinking the same as well - to create a generic company name which focus on trading industry. (ie: Konig Trading).

    Just hope that i could get a few suggestions from the pro :)

  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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