Question

Topic: Taglines/Names

Tagline For A Consulting / Sw Development Company

Posted by sajan.jose on 2/9/2017 at 3:07 AM ET 1250 Points
After spending 20+ years in retail-banking software/IT domain, I have now moved into consulting and custom software development. My main customer base would be Bank/FIs and ATM/POS Managed Service Providers. I am also getting some leads from my friends, if i can take up custom development(non-banking) applications, which i feel can help me to offset my regular expenses.

Though into consulting, the goal is to co-develop(or develop) a product for retail-banking back-office applications and license it or provide it on the SaaS model to small bank/FI. And am applying some new concepts into the solutions by re-thinking/re-wiring some of the technologies/processes/methods in those areas to help improve response time(which is critical for banks), and reduce manual intervention as much as possible.

What should be the best tagline to go with my company name(BOSACH Technologies)?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/9/2017 at 9:33 AM Accepted
    From your customer's perspective, why would they hire YOU? Why should they entrust their technology to your company? Instead of simply rethinking processes, do you have any proof that what you're offering matters to their bottom line (and works as-advertised)? Are other companies offering similar services/claims? If so, how do you distinguish yourself from them? Finally, where are your companies likely to be located?
  • Posted on 2/9/2017 at 11:31 AM Moderator
    What is a BOSACH? Will your target audience recognize and understand the term? If not, you may want to explain it in the tagline. Meanwhile ...

    BOSACH Technologies
    Advanced Software for the Financial Sector

    BOSACH Technologies
    Software Solutions for the Financial Sector

    BOSACH Technologies
    Banking and Financial Sector Software
  • Posted by Mike Steffes on 2/9/2017 at 11:48 AM Accepted
    BOSACH Technologies
    Quick Response Banking/Financial Back-Office Software
  • Posted by matthew.b.mcchesney on 2/9/2017 at 12:36 PM Accepted
    Here are some ideas:

    "Smart ideas. Bold results."

    "Surgical analysis. Decisive solutions."

    "Win tomorrow by planning today."










  • Posted by sajan.jose on 2/9/2017 at 12:52 PM Author
    BOSACH is just a name like HP or Walmart.
  • Posted on 2/9/2017 at 3:20 PM Moderator
    It's a missed opportunity to use "just a name" in the name of a company. It's the one thing that every prospect will see, and it could be part of a positioning statement when used in conjunction with the tagline. Any chance we can reconsider the name?

    HP and Walmart are big companies serving huge markets, with deep pockets and the ability to create broad awareness and understanding of their positioning. It is rarely possible for small companies in niche markets to do the same. That's why it's so much more important for small companies to grab every opportunity they can to position themselves properly with their target audiences.
  • Posted on 2/9/2017 at 3:26 PM Accepted
    BOSACH = Back Office Software / Automated Clearing House ?
  • Posted by Shelley Ryan on 3/3/2017 at 6:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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