Question

Topic: Taglines/Names

Name & Tagline For Virtual Assistant Start-up Biz

Posted by Anonymous on 2/5/2017 at 12:29 PM ET 90 Points
Hi! I'm a VA (currently freelancing in micro job websites) and seriously considering launching my own business, as I feel my experience background allows for that shift.

My area of expertise is General Administration/Secretarial Support and my target market would be solopreneurs and small businesses.

I wish to differentiate from other VA's and incorporate an essence of "old-school", retro administration in branding. I'd welcome any ideas in regards to a business name or tagline in that direction.

Thanks beforehand :-)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/6/2017 at 8:52 PM Accepted
    An old-school approach might simply be to use your name and an expressive tagline, for example:

    Anna Kourtell
    Your Virtual Small Business Secretary
  • Posted on 2/14/2017 at 4:38 AM Author
    You're very kind to reply. Thanks!
    By retro/old-school, I meant the sense of the typical 60's secretary assistance which was highly personalized with the assistant going above and beyond to successfully complete the tasks, with the retro glam that a private secretary was "offering" to the business people.

    I've decided to name my business "That secretary" and to include "when credibility matters" as a tagline.
    Thatsecretary.com will go live in a couple of days so stay tuned and again thanks for the advice :-)
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