Taglines/Names - Marketing and innovative ideas company from aday9933: MarketingProfs Question 45857

Topic: Taglines/Names

Marketing And Innovative Ideas Company

Posted by aday9933 on 1/23/2017 at 5:13 AM ET 125 Points

Like to come up with a company name which is apt for the customers to recognise and know that this is an innovative but also marketing firm

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Posted by Jay Hamilton-Roth on 1/23/2017 at 8:33 AM Accepted

What does innovative mean to you...and your customer?
Who specifically is likely to be your customer? Why would they choose you?
What do you specialize in? What proof do you have that your specialty is effective?
Posted on 1/23/2017 at 11:16 AM Accepted

Who exactly is your target audience? Where? Be as specific as possible ... what industry, what size, what geography, what kind of marketing, etc.?

What do you mean by "innovative?" Adjectives like that are hard to measure or prove. Why would a prospective client want "innovative," and how do they even know if that's what they need? Does "innovative" = high-risk?

"Innovative" by itself is not a benefit. What BENEFIT can they expect if they hire you? Do you offer an ROI guarantee?
Posted by Shelley Ryan on 2/9/2017 at 11:47 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs