Question

Topic: Branding

Baby Skin Range

Posted by contactoncallservices on 1/10/2017 at 8:19 PM ET 250 Points
I am looking at starting a mum and baby skin care range that is all natural and organic.

The target audience is mums who have babies and are conscious of the heath and well being of their babies.

Also the target audience of the product would be pregnant women who would like to look and feel good whilst combating the most common pregnancy skin conditions- cellulite and stretchmarks.


The range will have a
-baby wash/shampoo
-baby oil
-baby nappy rash cream
-stretch mark/cellulite oil
-stretch mark scrub

I need a brand name that will portray an all natural eco friendly product
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RESPONSES

  • Posted by Gary Bloomer on 1/10/2017 at 8:38 PM Accepted
    What exactly do you mean by the terms "all natural" and "organic"?
  • Posted on 1/11/2017 at 3:14 PM Accepted
    You seem to be focused more on the "all-natural," "eco-friendly," and "organic" features than on the core benefit -- skin health/beauty. I'd reverse that and promise the BENEFIT. My guess is that would be more important to your target audience.

    Have you interviewed at least a dozen women in your target audience to see what they value and want? What words do they come up with first? Your brand name doesn't need to reflect what's important to YOU. It has to speak to your primary target audience and what's important to THEM.

    Try the interviews. You will probably get a lot of good input. Just don't lead your respondents or try to sell them anything. Ask a few high-gain questions and listen to learn. Take detailed notes -- especially of the words they use. You will be surprised at how the name will emerge.
  • Posted by Jay Hamilton-Roth on 1/11/2017 at 11:37 PM Accepted
    Restore The Glow
    Baby, Your Skin!
    Baby Your Skin
  • Posted by Shelley Ryan on 1/31/2017 at 5:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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