Know-How Exchange : Taglines/Names

Career Coach
Future Success Coach

or use your name, with a tagline:
Sandesh Pbmehta
Career Coach

More important than the name is an understanding of the unique and compelling benefit your target audience can expect. Once you have identified that, the name (and perhaps a tagline) will become obvious.

So what is that compelling benefit? Who exactly is your primary target audience? Graduating students are likely to have different needs than those in mid-career.

Why should prospects trust you to guide them? What makes you different from, and better than, others who offer a similar service?

My idea behind this startup is that there are lack of professionals who guide students and working professionals for the services and product I will be offering.

My primary target audience are Graduating Students and especially the female students because the region where I will be starting up is quite orthodox when it comes to women working at top job at top corporate companies. Even if females around our region are highly educated, they tend to end up getting married soon rather than making a career as a professional at top companies.

As far as trusting my training and products are concerned, I have spent more than 15 years working with good companies in various industries in India and in the UK and I have educational exposure in the UK. I have spent significant time and have researched my products and services extensively and developed the products in such a way that it is very easy to understand and can be easily put in to practice. I have a broad idea about the products name and training module name but I am unable to finalize startup name under which I will offering these training.

Compelling benefits of these training would be

1. Awareness towards professional culture in top companies (Its good to be working with such companies)
2. Audience would be able to search for such jobs easily and would be able to shortlist jobs for them
3. They would be able to apply to very good jobs using training methodologies and techniques
4. Prepare themselves for the selection procedure and able to win an Interview
5. Would be able to know how to balance work and life.

I hope these would help further to find me the title.

May thanks for the answers above.

Would like to see more replies please

Thanks

Hi Everyone,

I am closing this question at the request of the poster.

Thanks for participating!

Shelley
MarketingProfs