Question

Topic: Branding

Need A Descriptive Name For A Business Model

Posted by Anonymous on 11/19/2016 at 11:23 AM ET 3000 Points
I need a descriptive name to package my business model concept to patent and market. It's just like a Business In a Box but that name is taken. It's a tax business start up concept where we provide and purchase everything you need to start a tax business, not a franchise, it's a program.
We need a great name to market to perspective business owners and to be able to patent the concept and model.
I need something that will describe they will be getting everything they need to start their own tax preparation business.
We want to patent our model because we literally provide everything all the way to the staplers. No one else has this idea so we want it be successful on a national market. The name of what we call it can help or hurt our business, so this is the most important part. The name of the company is TaxPLUS.
This is an highly, extremely important question, the reason I brought it to this community to get the best information, serious participants and answers.
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RESPONSES

  • Posted by Mike Steffes on 11/19/2016 at 12:46 PM Member
    TaxPrepBusiness PLUS
    TaxPrepPLUS Business Package
  • Posted on 11/19/2016 at 1:05 PM Moderator
    It would help us to know if the name TaxPLUS is locked-in or if it is still "negotiable." What is the "PLUS?" Who is the target audience for that name? If it's a name that consumers will see, then it's important to make the "plus" sound like a benefit. As it stands, "TaxPLUS" could be interpreted as an add-on to a person's tax bill.

    If we can work with the name AND the descriptive name, we can probably come up with a great identifier. One of the problems, of course, is that the target audience for your idea is people who want to set up their own tax prep businesses, while the audience for consumers is people who want professional tax prep services. Different audiences, different benefits. It's hard to serve two masters with a single name/tagline/descriptor.
  • Posted by Peter (henna gaijin) on 11/19/2016 at 1:52 PM Member
    TaxPLUS tax business in a box.
    TaxPLUS turnkey tax business.

    Maybe add a slogan like "we make starting and running a tax preparation business easy" or "Focus on preparing taxes, not running your business"

    You almost need 2 names/slogans, as you have 2 markets. 1 market is selling the business to prospective owners. The other business is to sell the service of these owners to their clients so they can be successful. Unless the plan is that each person that buys a TaxPLUS business license then runs the business under their own business name.
  • Posted on 11/19/2016 at 9:40 PM Author
    Our target market is people who want to start their own tax business or people want to start a business to seek financial freedom.
    TaxPLUS is the name of our company but don't have to be the name of the business model. Business in the Box is already taken so we can't use that all even attached to the company name, that will be too long & not simple enough to describe the business model. I want to replace Business in a Box to something else that will mean the same thing but just as catchy as business in a box or biz in a box.
    We are only need assistance with the tax business model concept not the tax preparation business at all...that is something totally different.
    Perspective buyers in the program can use the TaxPLUS business name or their own company.
    Basically were trying to replace the name "Business in the Box" to something else but means the same thing.
  • Posted by Mike Steffes on 11/19/2016 at 9:51 PM Member
    Just use your imagination.

    Company in a Carton
  • Posted by Jay Hamilton-Roth on 11/20/2016 at 9:22 AM Member
    All In TaxPrep (Where "All In" conveys both "everything you need is there" and "you're fulling committed to the service")
    All Prepared (Where "Prepared" conveys both "tax preparation" and "ready to start")
  • Posted by SteveByrneMarketing on 11/20/2016 at 4:03 PM Member
    Seems like you are talking about "packaged" services.

    (The) Tax Package
    Packaged Tax Practitioner
    Business in a Package

    You get the idea ...
  • Posted on 11/20/2016 at 7:13 PM Moderator
    Complete TaxPrep Business Package
  • Posted by saul.dobney on 11/21/2016 at 7:16 AM Member
    PrePacked Tax (+Business/Advisor)

    TaxBiz To Go

    Books in a Box

    Business Rocket
  • Posted by cookmarketing@gmail. on 11/21/2016 at 9:15 AM Member
    TaxPro - Tax+
    or TaxPro - TaxPlus
    or Tax Performance - TaxPlus
  • Posted on 11/21/2016 at 10:18 AM Author
    They are not books it the actual business we start for them by purchasing and providing them everything they need to open the business.
    Thank You for all the responses, I will keep updating information to you to continue the search for the name.
  • Posted on 11/21/2016 at 10:33 AM Moderator
    Can you tell us what the criteria are for evaluating the suggestions? If we understand why each submission is good/bad, there's a better chance we can come up with more good ones. Otherwise we're still firing at the target with a blindfold on.
  • Posted on 11/21/2016 at 10:56 AM Author
    These are the ones that I feel caught the concept of our business model -
    Tax2Biz
    TaxBiz To Go
    I can kind of see the the idea of "All In" but not Tax Prep, I feel "All In TaxBiz" would be a better idea for our business model.
    These are the closes ones but still not what I'm seeking in a name to be marketable on a National Level.
  • Posted by Peter (henna gaijin) on 11/21/2016 at 3:06 PM Member
    Start Your Own TaxBIZ
    Turnkey TaxBIZ
    30 Day TaxBIZ (or some other time)
    All in 1 TaxBIZ
    Start Your Own TaxBIZ
    Easy TaxBIZ
  • Posted on 11/21/2016 at 4:41 PM Moderator
    Your TaxBIZ Delivered
  • Posted on 11/26/2016 at 8:48 PM Author
    I will make a choice by Tuesday and I hope the person I choose will be able to assist me in a tagline & maybe a simple marketing concept for the name...for hire. I appreciate the participation & feedback.
  • Posted on 11/26/2016 at 8:51 PM Author
    I would prefer a short name over a longer name...but if the long name is great, I will be willing to consider it.
  • Posted on 11/30/2016 at 6:32 AM Author
    jose04 I decided to go with Tax2Biz..maybe you can help me with a marketing concept but I would definitely like a tagline. I will post back in here for a tagline.
  • Posted on 11/30/2016 at 12:03 PM Moderator
    What does it MEAN? What does the 2 communicate?
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