Know-How Exchange : Strategy

The target audience is too broad.

You will do much better if you can focus your efforts in just one geographic area, one industry, and one segment of the market. You will be able to demonstrate high relevance to a small subset of the audience, and that will improve your closing ratio considerably -- faster and at a lower cost.

Once you have demonstrated (to yourself and to management) that you were successful with one sub-segment you can move to another one. And if you can't succeed with the low-hanging fruit, how do you expect to succeed with the rest of your world?

It will be far more effective and efficient to get a high closing rate in a small business segment than a minuscule closing rate across a huge population.

What kind of shared services? Off shore where? That list you're going to "get"? Who is on it and how tuned in are they to your services?