Question
Topic: Social Media
How To Keep The Channel Active
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I have recently joined an internation currency firm and have been charged with manning their social media channels.
We do not currently do any content marketing, which means posting are a bit sparse. The CEO is always out and about at talks and meeting so am fuelling the channel with this.
I have been thinking about taking a step back and working out why people would use us. Meaning people travelling, buying properties aborad and students going away to university. Just wanted to ask if this is a good idea until I get the HR team and different language desk from contributing or if anyone has other ideas that I can use to fuel social media content.
Thank you for the help.