Question

Topic: Taglines/Names

Name For Rtd 'mocktails' Brand

Posted by shreyabhammar on 10/28/2016 at 1:14 AM ET 125 Points
We are coming up with a new brand of virgin-cocktails in India, and need to figure the name for the same. Most of the cocktail names are very bold (cue: Sex on the beach; Bloody Mary; Cosmopolitan and such). We would like names that are bold enough and has the oomph-factor to it.

Please advise.
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RESPONSES

  • Posted on 10/28/2016 at 8:14 AM Accepted
    Bear Hug
    Wet Kiss
    Crazy Koala
    Latin Lover

    It would help, of course, if you could tell us about your target audience. Who are they? Where? How do they decide what to drink? What are they drinking now? What/who is your competition?

    Have you done any concept testing? How do you know the world wants what you are proposing to sell?
  • Posted by shreyabhammar on 10/28/2016 at 8:40 AM Author
    Thank you for the response.
    The target audience is going to be teens and young adults (age group 15-40). We hope to serve the non-alcohol drinking as well as alcohol-consuming population by serving as a mixer for the latter.
    Product will be available in most supermarkets; modern trade stores; grocery stores etc. of tier 1 and tier 2 cities. The packaging will be 300ml PET bottles.
    There are no close competitors in the industry but products such as tropicana frutz, paper boat, real volo, good juicery etc. are potential substitutes.
    We are yet to undertake a concept testing but according to a survey there is a lack of enough of soft drinks options available and companies are coming up with fruit based fizzy drinks.
  • Posted by Jay Hamilton-Roth on 10/28/2016 at 12:50 PM Accepted
    Virgin Lover
    Liquid Love
  • Posted by Shelley Ryan on 11/15/2016 at 4:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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