Question

Topic: Taglines/Names

Tagline Needed For Handmade Jewellery Business

Posted by emmameaves on 10/24/2016 at 9:43 AM ET 125 Points
Hi,

I creating a hand made jewellery business called emjewel. I am thinking of marketing beaded jewellery and crystal earrings. I just wanted some suggestions regarding a tagline. It would be good if it could relate maybe to the company name etc.

It's a new venture, I am targeting women. I also planning to create jewellery sets etc. I am mainly going to use gemstones and crystals.
I want the tagline to be modern and maybe a little quirky/playful/femine etc but individual and chic. Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/24/2016 at 11:10 AM Accepted
    What's the meaning behind your business name?
    Why would your target market be interested in what you're selling? How is it different from your competition?
    What age women? Located where?
  • Posted by emmameaves on 10/24/2016 at 11:18 AM Author
    Hi well name is emma and I make handmade necklaces and earrings. I mostly specialise in mala bead jewellry which i add additional charms etc. I would say target women from 25-35. Online UK business so customers would be in the UK. Jewellery would contain unique sets in terms of crystal and gemstones which not many people are doing aka selling necklace gemstone necklace and a set of crystal earrings as a set. Also going to my developing my own signature range handmade jewellery. Hope that helps.
  • Posted by emmameaves on 10/24/2016 at 11:21 AM Author
    Also i have based my company name on the popular game "bejewelled" so have shortened it to emjewel. Most people call me em, so hence the name emjewel.
  • Posted by emmameaves on 10/25/2016 at 4:13 AM Author
    Oh it's based on the West Midlands UK
  • Posted on 10/25/2016 at 8:36 AM Accepted
    Why do you want a tagline? What do you expect it to do for you? Is there some important benefit you want your target audience to know?

    If we come up with a dozen suggestions how are you going to evaluate them and select a winner? What are the criteria?
  • Posted by Shelley Ryan on 11/15/2016 at 4:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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