Question

Topic: Branding

Tiles Shop Name

Posted by Anonymous on 10/13/2016 at 8:38 PM ET 125 Points
I was wondering if anyone could help me to find a name for a boutique tile shop name. However I need a simple , creative and catchy name. Also if anyone could in finding an nice slogan too :)
Many thanks
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RESPONSES

  • Posted on 10/14/2016 at 8:44 AM Moderator
    Who is your primary target audience? Where? What unique and compelling benefit do you offer? Why should someone in your target audience buy from you? What unique benefit can they expect?

    (Tiles are not a benefit. They are products that can [perhaps] contribute to a benefit.)

    Why "catchy?" Don't you have a substantive benefit you can offer? "Catchy" is usually a way to divert attention from an empty promise or weak claim. Surely you can do better than that. Find your unique benefit and communicate that. Don't fall into the "catchy" trap.
  • Posted on 10/14/2016 at 8:49 AM Author
    Thanks for your answer.
    I'm targeting class A and the store we will be in a very rich area.
    We have unique products. All I needed is suggestion for the brand name , cause I'm really confused with the name. And I don't want to make the store name as my family name.
    I was looking for a name that could be related to the tile business.
  • Posted by Gary Bloomer on 10/14/2016 at 12:54 PM Accepted
    The name needs to be relevant, not so much "catchy". Tell us more about your ideal buyers. What quantity do they buy in? How often? For what kind of projects? At what kind of price point? Bear in mind that many of your buyers will be sub contractors: interior designers, plumbing contractors, architects, and the like. A simple name stating what you offer and where you are is enough. No one is buying your name; they're buying the outcome your products offer.
  • Posted on 10/14/2016 at 1:15 PM Accepted
    Why not "[CityName] Tile"?

    If you want you can substitute for [CityName] the neighborhood, a local landmark, region nickname, etc.
  • Posted by jlgasperini on 10/14/2016 at 3:30 PM Accepted
    All good points and questions raised above. Some name possibilities: Mosaic Tile, Island Tile, Artisan Tile, Design Tile.
  • Posted by emmameaves on 10/24/2016 at 10:12 AM Accepted
    "Tiled it!"

    "Mosaic Innovations"

    "Timeless Tiles"
  • Posted by Shelley Ryan on 11/15/2016 at 3:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted on 11/15/2016 at 3:38 PM Author
    Any other name please ??
  • Posted on 11/15/2016 at 3:39 PM Author
    I will be mainly working with interior designers
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