Question

Topic: Taglines/Names

Need A Tagline For A Dental Company Campaign

Posted by Anonymous on 10/4/2016 at 1:03 PM ET 250 Points
Coming up with a catchy/enticing slogan for a dental company can be a little difficult. We are running a New Year campaign where we are encouraging prospects and current patients to schedule an appointment w/ a "new year, new benefits" message. Please help with any "new year, new you" messaging that would mesh a dental appointment and the new years resolution theme well! Thank you
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  • Posted on 10/4/2016 at 3:56 PM Moderator
    Where? What is the main benefit promise? Why should a patient want to schedule the appointment? What's in it for them? What is the name of the dental company? What unique and compelling benefit can a patient expect if they do what you want them to do (i.e., make an appointment)?

    It's not clear to me what the connection between New Year and dental appointment might be. If there really is none, then this is an empty argument and is likely to be seen as such. Why not promote the BENEFIT (of a dental exam at this dental company) and leave "New Year" out of it? Trying to shoehorn "New Year" into the offer will just confuse the message and detract from your focus on the benefit.


    P.S. Is this for all of Pacific Dental Services, or just for a local area/specific office? Where/how will your target audience learn about the promotion?
  • Posted by Gary Bloomer on 10/4/2016 at 7:45 PM Member
    A slogan alone won't do this. Tell us more about your practice.
  • Posted by Dicken Smith on 10/5/2016 at 7:28 AM Accepted
    Its very difficult to understand that what the reason behind this campaign and what the benefits patient receive by appointment in new year, tag line will not work for that , I think your message should be catchy and clear with your practice descriptive to users who going to schedule appointment.
  • Posted on 10/5/2016 at 11:20 AM Author
    @Gary Bloomer - Thank you for tuning in! We are a Dental Support Organization. We support 550+ offices across the United States; each office is owned by an "Owner Dentist" who determines the clinical side of the office and all that goes on in the mouth, while 'headquarters' supports from the business side (i.e.: marketing, real estate, accounting, call center needs, staffing, revenue collections, etc.). That way, the dentist does not need to worry about P&L's and finding Dental Assistants, because we will do that for him (at his/her request and desire). Does that clarify a bit? Let me know :)
  • Posted on 10/5/2016 at 1:48 PM Accepted
    Can you provide some rationale for the New Year focus? What does New Year have to do with a dental appointment?
  • Posted by Gary Bloomer on 10/5/2016 at 7:43 PM Accepted
    Lame!

    The "new year, new you" thing has been done to death.

    Move forward with this sad, dated, "been-there, done-that" approach and your message will get lost in the same sea of same-old, same old, yawn inducing new year promotions that everyone else in the dental niche is running.

    Instead, do something different: how many dentists that you know of offer the chance to win a Caribbean cruise for new patients? Or a trip to Disney World? Or a luxury spa weekend? I cannot stress this strongly enough, and I make no apology for saying this as follows: for a dental practice to stand out, a lame-assed, piss-poor slogan simply isn't enough.

    You must surprise, delight, and enthrall the living daylights out of people.

    Most dentists will pay up to $250 per referral because they know that over the course of a year, the typical patient is worth FOUR TIMES that amount in cleanings, restorations, fillings, and in a range of cosmetic procedures.

    If your dental clients' all look and sound life every other dental outfit within their immediate ZIP code in terms of attracting new patients, they will be wasting their time and money.
  • Posted by Shelley Ryan on 11/15/2016 at 12:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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