Know-How Exchange : Strategy

After having a novel published by one of the Big 5 publishers, the launch team effectively fell apart one week prior to the book's official sale date. Several months post sale, we have discovered that in the transition the key publicity and marketing elements were never initiated, which is disastrous for discoverability. While we have put the standard industry factors in place, I am seeking some creative marketing genius and out of the box strategies to regain ground very late in the game.