Question

Topic: Taglines/Names

Tagline For A Craft Beer "juan Brew"

Posted by Anonymous on 9/1/2016 at 9:59 PM ET 250 Points
I am searching for an effective tagline for our startup
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RESPONSES

  • Posted by karen on 9/1/2016 at 11:18 PM Accepted
    Take control of your beer.
  • Posted by Jay Hamilton-Roth on 9/2/2016 at 8:29 AM Accepted
    What's special about your beer?
    Who LOVES it? Why?
    Why do you think a tagline will help your startup? Is the tagline for your business or for one of your products?
  • Posted on 9/2/2016 at 11:47 AM Moderator
    What's the name of the company/brand? Is it "juan Brew?" If so, what does that mean to your target audience?

    Who is your primary target audience? Where?

    How are you hoping to position the brand with your target audience?

    Who is your competition? What kinds of taglines are they using?
  • Posted on 9/4/2016 at 9:26 PM Author
    @mgoodman

    it's a craft beer made in the philippines, and our brewery uses solar energy
    currently we are stargeting consumers form Metro Manila.
  • Posted on 9/5/2016 at 12:24 PM Accepted
    Are beer-drinkers in Metro Manila mostly concerned about what kind of energy goes into the brewing of their beer? Or is taste more important? Lifestyle?

    Does Manila need another beer brand? How do you know? Is the energy source the only thing that differentiates you from other beer brands there?

    It's hard to know what an "effective tagline" would be without some insight into your target audience and what they look for in a beer. Do you have a marketing/business plan? Perhaps you can share some of that with us. The tagline has to appeal to your target audience. Otherwise it's useless.
  • Posted on 9/5/2016 at 9:05 PM Author
    we are aiming to establish Juan Brew as a premier craft beer brewery in South-East Asia with a community-centric approach to business that includes the distribution of the highest quality beer-making supplies, and excellent customer service.

    And to make beer and beer brewing more accessible and convenient to everyone by providing the highest quality brewing kits, equipment and raw materials as well as producing quality craft beer inspired by the people and places of the Philippines.
  • Posted by Shelley Ryan on 11/9/2016 at 4:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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