Question

Topic: Strategy

Marketing To Solar Homeowners

Posted by phlnxmedia on 8/31/2016 at 2:53 PM ET 125 Points
My company provides solar maintenance services. I need a direct mailing list of homeowners that already own a solar system. Is there a database or company out there that compiles such a list? So far the only direct mailing lists I have found are for Green Homeowners or Eco Conscious or those who might be interested in solar. I need a list of those that have already purchased/leased their system. Any insights into localized direct mail strategies would be greatly appreciated.
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RESPONSES

  • Posted by Gary Bloomer on 8/31/2016 at 7:53 PM Accepted
    Yes: https://kristalytics.com/
  • Posted by Jay Hamilton-Roth on 9/1/2016 at 8:45 AM Accepted
    Why not contact (local) solar installers directly?
  • Posted by phlnxmedia on 9/1/2016 at 2:33 PM Author
    Thanks @Garybloomer! I thought of that Jay, and with the exception of some large scale developers, the general feeling I get is that the installers would rather service (and charge) their past customers themselves.
  • Posted on 9/1/2016 at 3:10 PM Accepted
    You could build a list yourself using Google Adwords and/or Facebook advertising. You would offer some valuable content to homeowners with installed systems in return for their email addresses. Your ad would need to make it clear that the offer is just for homeowners with installed systems, and you can re-confirm on the landing page (to minimize the possibility of a contaminated list).
  • Posted by cookmarketing@gmail. on 9/1/2016 at 8:51 PM Accepted
    Not knowing what state you are in - if there are certain 'tax breaks' for installing solar; and the government will to sell anything...they should have a list available...Fed?

  • Posted by Shelley Ryan on 11/9/2016 at 4:26 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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