Question

Topic: Taglines/Names

Need A Tagline For My Acupuncture Business

Posted by alexis.hileman on 8/18/2016 at 3:27 PM ET 125 Points
Hi-
I am looking for some help with a tagline for my new business. The business name is Balanced Being. I want the tagline to specify acupuncture and other energy healing therapies, but I just can't seem to come up with the right wordage. The other energy therapies include cranio-sacral, healing touch, aromatherapy, etc., but with acupuncture being the main focus.
Any help would be greatly appreciated!
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RESPONSES

  • Posted on 8/18/2016 at 5:04 PM Moderator
    Who is your primary target audience? Where? What is the ultimate benefit your target audience can expect?

    If all you want to do is let them know what you do, then try:

    Balanced Being
    Acupuncture | Energy Therapy


    Just FYI, there are several different businesses called "Balanced Being," and the domain name BalancedBeing.com belongs to a veterinarian (in UK).
  • Posted by alexis.hileman on 8/18/2016 at 5:13 PM Author
    My practice is going to be in a growing 67,000+ population suburb outside of the twin cities in MN. It's a somewhat conservative population when compared to that of the cities. My target market is middle aged, educated, women- statistically proven to be the most likely population to receive acupuncutre. I will also be used as a referral from the local regional hospital for recently discharged patients desiring further acupuncture treatment.
    The ultimate benefit my patients can reach is being at their optimum level of health.

    I like your suggestion, it is short, yet descriptive. Thank you.
  • Posted on 8/18/2016 at 5:35 PM Moderator
    Balanced Being of Minnesota
    Acupuncture | Energy Therapy

    www.BalancedBeingMN.com
  • Posted by alexis.hileman on 8/18/2016 at 6:27 PM Author
    I'm not crazy about adding MN to the name. I would rather distinguish it from other balanced being businesses with the tag line that can be incorporated into domain names.

    Do you think it would be better to go with BalancedBeingLLC for domain or BalancedBeingAcu&Energy, or something like that?
  • Posted by Jay Hamilton-Roth on 8/18/2016 at 7:52 PM Accepted
    Are people likely to come to you because they know they want acupuncture & energy work, or are they more likely to have a specific ailment that your modalities are well-suited for? If the latter, consider specifying who you benefit rather than simply what you offer.
  • Posted by Shelley Ryan on 10/28/2016 at 5:12 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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