Taglines/Names - World Class Cardiac care with compassion from Anonymous: MarketingProfs Question 45352

Topic: Taglines/Names

World Class Cardiac Care With Compassion

Posted by Anonymous on 7/6/2016 at 9:19 AM ET 25 Points

We need a tagline below the name of a leading CVTS surgeon which talks about the world class, most advanced cardiac treatment

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Posted on 7/6/2016 at 12:04 PM Accepted

Who is the target audience? Where? How/where/when will your target audience see/hear the tagline? What do you want them to do/believe after they've seen the tagline?

What can you point to as proof that the surgeon offers "world-class, most advanced cardiac treatment?" Or is it just a nice-sounding claim that any CVTS surgeon could make?
Posted by Mike Steffes on 7/6/2016 at 3:25 PM Accepted

A tagline really can't do much talking.

[surgeon name]
"World class cardiac treatment techniques"
Posted on 7/6/2016 at 4:13 PM Accepted

This is just my humble opinion, but as a patient I'd be looking for a surgeon who is caring and available. Someone who is approachable and easy to talk to. I'd want him (or her) to treat me like family. "World class" doesn't convey any of that.

I'd suggest surveying patients. Find out what they like most about your doctor and then use their words in your tag line.
Posted by Gary Bloomer on 7/6/2016 at 7:25 PM Accepted

I worked in hospice care for nearly two years so perhaps I'm overly sensitive to medical tag lines. This is CARDIAC care: surgery. The care had BETTER be world class. If it's not, patients DIE. So, might you want to rethink your reasons why?
Posted by Shelley Ryan on 7/27/2016 at 6:27 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs