Question

Topic: Strategy

Expanding To A Foreing Country

Posted by renedictus12 on 6/17/2016 at 9:01 AM ET 125 Points
Hi all

I am having the following dilemma:
Writing a report for a company. This company wants to expend their market to a foreign country.

In addition in discovering how they should do it, i decided to analyse their currrent strategy on the current marktet through a internal organisation analyses. I plan to do this with the following steps:
- market attractiveness: Maba analyses
- Competion & competitive analyses: porters 5 forces model
- USP's: quantitative research
- enviromental analyses; destep model

Do you guys think this is the way to go? or should i take another approach?

thanks for answering my question!
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RESPONSES

  • Posted on 6/17/2016 at 10:35 AM Accepted
    I'm not sure it's such a good idea to expand the project the way you are suggesting. Two reasons: (1) It could devalue the primary project by making it look like you are taking on more than you were asked to do ... overstepping your boundaries. (2) If you find some things that look like they should change, you could inadvertently ruffle some feathers and/or discredit yourself.

    An alternate approach: Do a bang-up job on the project they've requested. THEN offer to take a look at the current strategy/market (for an additional fee).
  • Posted by renedictus12 on 6/19/2016 at 8:23 AM Author
    Well I thought that the internal analysis was necessary becouse you want to know if their current strategy could be used in the expansion to another country or that they should change their strategy. Am i wrong on this point?

    Mgoodman, I really get your feedback and you are truly right. But I want to do this job as good as possible, because of the future (hiring me for more projects)

    with kind regards,

    René Dictus
  • Posted on 6/19/2016 at 10:06 AM Accepted
    If you want to examine their current internal strategy because you think it will help you do a better job on the assignment, then do it. But I would not volunteer your findings or conclusions as part of this project except as a [partial] rationale for your recommendation(s).
  • Posted by Mike Steffes on 6/20/2016 at 8:33 AM Accepted
    Try to keep in mind that their definition of good most likely is not the same as your definition of good. They must consider many more factors than you could possibly know about their business. Thinking you are improving things by analyzing areas beyond what executives ask for is seldom a positive tactic for a consultant.
    A logical analysis is no match for political power & emotional reactions.
  • Posted by renedictus12 on 6/27/2016 at 3:37 AM Author
    Thanks to everyone who responded. It was really helpfull and I decided to only do the reseller strategy due to your contribution.
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