Question

Topic: Taglines/Names

New Home Development Needs Tagline Help!

Posted by tbohn on 6/9/2016 at 11:08 AM ET 250 Points
We have a new home development that we are competing with several other builders in a very close vicinity. We need a way to set ourselves apart from the competition. As a company, we are a smaller, hometown, local builder (the others are on a national level), so I think that gives us an edge. For this particular community, it is the same idea, a smaller development with 36 lots, larger, wooded home sites, backing up to a nature preserve (the competition all have larger developments of 100+ home sites). We are looking for a way to play up the small, close knit, neighborhood feel and sell the exclusivity of the community.

The name of the community is Woodland Ridge.
The homes will be targeted to second or third time home buyers, both empty-nesters and families. Both ranch homes and two story homes will be offered. Most have a craftsman style feel.

I'd like a tag line that plays up the small community, exclusivity, neighborhood concept while also keeping consistent with the quality we offer. Any suggestions would be greatly appreciated!!
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  • Posted by tbohn on 6/10/2016 at 10:54 AM Author
    Not quite; we are both the developer and the builder for this specific development, so we will be the only one approved to build in there. There are several other new developments within a 5 mile radius with new homes through other builders that we are competing with pretty closely in style of homes, price point, etc.

    So we need a tagline to help our development stand out more than the competing developments, while pushing the small town, local builder aspect, as well as the privacy and neighborhood feel of the community.

    Thanks!
  • Posted by Jay Hamilton-Roth on 6/10/2016 at 2:12 PM Accepted
    How is having a local builder a benefit for the buyer?
    Other than price, what's noticeably better/different about your community?
    Is the community a vacation destination (part-time occupants) or will people being calling this home?
    Are you marketing locally to nearby residents or regionally (to attract people to this location)?
  • Posted by tbohn on 6/10/2016 at 2:33 PM Author
    With the local builder aspect, we are committed to this area and our neighbors. We live and work here and are committed to making our hometown your hometown. It's a more personal feel than a larger, national company.

    Because we are a smaller, local company, we can't always compete with the national builders on price but most of the time, we can blow them out of the water on quality. We take more time on each home, have quality products sourced from local vendors, etc. We are also a semi-custom home builder, whereas our national competitors build more of the cookie cutter house. We have a number of set plans and we can make any change you want to that plan (our competitors have set plans and don't stray from those designs/elevations).

    It is not a vacation destination, but a home in a very nice town with a great school system, plenty of outdoor recreational activities, etc. We are mainly marketing locally.
  • Posted by telemoxie on 6/11/2016 at 10:35 AM Member
    I agree with the sentiments above. I live in a house. I don't particularly care whether the homebuilder was local or national.

    Here's an idea: build better houses. Build houses people want to buy. Build houses in better locations.

    Do lots of people have community spirit and prefer to buy locally? Certainly so But those people are already living locally. If you are totally hung up on the "local" idea (e.g. your boss told you to do it) then you might want to focus your marketing on people who are living locally but don't own their own houses, e.g. currently living in rental units.
  • Posted by Mike Steffes on 6/11/2016 at 11:15 PM Accepted
    Woodland Ridge — Craftsman Homes
    "Because cookie-cutters won't build the home you want"
  • Posted by saul.dobney on 6/16/2016 at 4:21 AM Accepted
    (Local Builders) Building Local Communities

    A Passion For Where We Live

    Your Neighborhood is Our Neighborhood

    Love Living Here
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