Know-How Exchange : Taglines/Names

What is the name of the business? Does it tell what you do? If so, why do you want to repeat it in the tagline? If not, we need to know what the name is, so we can play off of that in the tagline.

Who is your primary target audience? Where? What important benefit do you offer them? Why should they hire you/your business?

Effective Medical Marketing

Physicians often have not clue what they are doing and marketing ends up being a nonexistent or mediocre part of their business. I have been in the field for 10 years and am starting to offer myself as a consultant.

Thx for the info. So it looks like the tagline doesn't really need to tell people what you do, but rather what's in it for the target audience.

What is the BENEFIT of effective medical marketing? Why should a medical practice WANT effective medical marketing? How will they be better off? What important problem of theirs will you solve?

Growing Practices Organically (though, no periods)
Attract More Patients

Looking for one word that says this is important, one that says it works & one that says you'll see results. Example: Effective.Vital. Solutions.
But better...

It looks like you are avoiding any mention of the BENEFIT for your target audience. Why might they want whatever it is you're selling? How will you make their lives better?

If they already don't think they need marketing, how will seeing your company name and tagline change their thinking? Your approach tells them what YOU DO, not how it will BENEFIT THEM. What does an "effective medical marketing" company do, and how will a client measure success?

Is it possible you are offering something that your target audience doesn't think they need?

This is for my business card. Looking for a simple tagline.