Question

Topic: Taglines/Names

Need A New Name For My Kids Store

Posted by stitchylittlewitch on 100 Points
I currently sell crocheted kids items, mainly fun character hats. My store name is Stitchy Little Witch. While that is cute, sure, it doesn't really portray the "kiddy" feel I want it to, even with "little" in the title. Plus the "witch" part confuses people into thinking it's a Halloween shop. So after a lot of consideration, I have decided to change it.

I have been dubbed the nickname Stitchy because of my shop, so I would highly consider adding "Stitchy's" at the beginning of my name. That way my old customers would still know it's me too.

I don't want a name that literally says crochet, hooks, yarn, etc. In my new marketing plan, I am not going to be marketing "crochet", rather I am going to be marketing "kids hats" and other accessories. Reason being... most people don't search for crochet. They just want a cool hat, right? :)

I DID consider using a frog as my logo as a sentiment to the crochet aspect of my business. (Frogging means undoing your work. It's called this because of the movement your arm makes when you pull, release, pull release, like you're throwing something behind your back. So your arm is kind of "hopping" like a frog. LOL)

I also am obsessed with honey bees, so that is another idea.


Soooo... suggestions??
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    If your clientele know you as Stitchy, then it's tempting to continue to use a version of that name. However, the problem with Stitchy is it may convey that you're offering kids classes (like "Stitchy Kids" or "Stitchy 4 Kids"). A compromise may be to use a name like "Handmade By Stitchy" (and your frog could be named "Stitchy"). But these aren't ideal solutions, because it doesn't convey the cute/kiddy name that would appeal to adults.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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