Question

Topic: Taglines/Names

Need New Name For Fundraiser To Buy Aed's

Posted by debra.henley on 5/25/2016 at 12:11 PM ET 250 Points
We annually hold a fundraiser currently named "Shop & Dine" a generic title to raise money to support various health related projects. This year we are focusing on the purchase of several Automated External Defibrillators (AED's) for the community. We would like to change the name of the event to still reflect the shopping but also reflect supporting this specific project. Please let me know your suggestions. The event will be held in July.
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  • Posted on 5/25/2016 at 12:41 PM Accepted
    Who is the primary target audience? Do you expect the focus on AEDs will somehow attract new/different attendees?

    I would probably keep the name (since folks will recognize it) and add a tagline that says something like "Supporting The Health Needs of Our Community." You have equity in the current name. Don't throw it away just because you have identified a shiny new object.
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