Question

Topic: Taglines/Names

New Auto Parts Retail Store Name

Posted by trevors on 5/20/2016 at 9:41 AM ET 250 Points
Searching for suggestions for a new Auto Parts retail store that is open to the public. Competitors are AutoZone, O'Reilly, CarQuest, NAPA, etc... Our mother company in Auto Supply Co. but we do not have to continue the literal naming trend with this one. Some names that have been submitted: "Auto Parts Direct", 'Auto Parts Connection" ('Automotive' swapped out for 'Auto' to create a new name). Good luck!
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  • Posted by Jay Hamilton-Roth on 5/20/2016 at 3:24 PM Member
    How will your retail store be different from your competitors?
    Is this a brick and mortar store, online store, or both?
    Who's likely to be your best customer: hobbyists, racers, fleet owners, auto shop owners, etc.?
    Where are you located?
  • Posted by trevors on 5/20/2016 at 3:40 PM Author
    This will be a brick and mortar store with an on-line presence but we are currently researching having an eCommerce/ Shopping cart site for the individual store. We operate as a Warehouse Distributor, meaning we can distribute from our Main or spoke warehouses. One such warehouse will be attached to the retail store meaning we will carry a large inventory of part numbers or would be able to deliver the part quickly and conveniently if we do not stock it. Our warehouses offer on-line part ordering to shops, fleet customers, dealerships, etc... this is geared towards the d.i.y public and likely smaller installer/ shop owners and hobbyists. It will be located in Burlington, NC.
  • Posted on 5/20/2016 at 3:47 PM Accepted
    I kind of like "Auto Parts Connection" or "Auto Parts Direct." Both suggest that you have a full line at competitive prices. Unless you are trying to communicate some other message, I'm not sure what more you want.

    The one other possibility is to reference your "local" presence. Most of your prospective customers are likely to support a local supplier when all the others are large national chains:

    Burlington Auto Parts

    Carolina Auto Parts
  • Posted by trevors on 5/20/2016 at 4:02 PM Author
    Good points. The city is in Alamance County and I considered Alamance Auto et al. for alliteration purposes.
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