Know-How Exchange : Taglines/Names

I loved Persona Grata, the website already exists!

Too many alphabets and don't want to use the word makeover. People generally tend to associate fashion and makeup with makeover. It's not only appearance management but grooming, etiquette, body language etc.

Michael,

What's the problem with the word "Whacky"??? Everybody has a right to use a word they like!


Over here you are digressing from the topic.

I can give you a long explanation on everything you mentioned. But don't think others would be interested in it.

Thanks Saul but again Power presence and impress2win domains not available.

I just checked - Impress2win is available.

Awemakers as a new alternative

Of course everybody has a right to use words they like. That wasn't my point. Rather I was suggesting that words that are relevant and meaningful generally outperform words that are simply for fun, frivolous, or only tangentially relevant. If you are performing a service that you expect people will find valuable, wouldn't you want to communicate the benefit in your business name?

Think about how you will evaluate our suggestions. What criteria will you use? How will you know when the right name shows up? If we know these things in advance, there's a much better chance we'll succeed. If it's simply searching for something you will "like," it's unlikely we can deliver. We don't know what words you like (other than "whacky").

Why does the name have to be "whacky"?

Michael,

Image Management is usually associated with appearance management. It is much more than that it is your image inside out, it includes body language, grooming etiquette etc. It is an art of science, we do mathematical calculations to suggest simple things. It is a very personalised service as every human being is different from the other. Our customers range from school going children to CEO of a company. We also work with NGO's as well as housewives.

My suggestion would be to narrow your target audience focus initially, so your positioning can be specific to the highest-priority segment. What you would say to a school-going child is different from what you would say to a CEO. The benefits are probably different as well. When you try to serve a broad range of clients, your message becomes unfocused and sub-optimal for all of them.

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs