Know-How Exchange : Taglines/Names

Hi,

This is something we've been struggling with for a while. Our website is a Cinema and Event ticketing platform which sells tickets across Movies, Entertainment, Music and Sports.

Our core proposition is the selling of Cinema tickets. However, we would like our tagline to also reflect entertainment. The ad creative we are using brings out and exemplifies the pain someone has to go through while buying a Cinema ticket in Indonesia; then comes in our solution to buy a Cinema ticket within a few clicks. Therefore, the tagline we were looking at is something like 'Movies made easy' or 'Joy made easy' but we also need to factor in Entertainment and putting the word 'Entertainment'kills the joy from every tagline.

Therefore this is the dilemma we have. Yes, it needs to be brand relevant such that we own the space - therefore linked to Cinemas / Entertainment. Also it needs to be emotional and bring out how there is release of pain or relief from buying a Cinema / Entertainment ticket in a few clicks.

However, how do we bring all this out and yet stay true to Entertainment.

Look forward to any tagline options that one can think of. A good starting would be what is our why - our why is to make entertainment more entertaining as it were. Giving people access to entertainment and hence unlocking happiness / joy.

I look forward to hearing from you folks and many thanks in advance.

Regards