Question

Topic: Taglines/Names

New Title For Our Annual Dinner Event

Posted by Anonymous on 5/11/2016 at 2:10 PM ET 250 Points
We have called our Annual Dinner just that - "120th Annual Dinner, 121st Annual Dinner". We are doing a refresh and are looking for a new title that explains more clearly what our event is and not just a dinner that is annual.

Our Annual Dinner is a spectacular evening of networking, inspiration and entertainment, bringing together an unparalleled community of business professionals, leaders, visionaries, influencers and city builders. We are looking to position this event as “the” can’t-miss business event of the year.

All suggestions are welcome.
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RESPONSES

  • Posted by saratogahiker on 5/11/2016 at 3:38 PM Member
    Who is "we" whom is putting this event on - a city? an organization? a business?

    Ideas...

    <City/Organization>'s Annual Dinner Spectacular for leaders and visionaries

    <City/Organization>'s Annual Networking Dinner

    <City/Organization>'s Super Awesome Dinner for Thinkers and Doers

    Chat & Chow - networking dinner for people who want to be more awesome
  • Posted on 5/11/2016 at 5:06 PM Moderator
    Who is the target audience? Where? What do THEY think is the main benefit? Why do they attend? (Have you asked them?) Who/What is the sponsoring organization?

  • Posted on 5/12/2016 at 9:37 AM Author
    Target audience is C-Suite, executive level business professionals. Event takes place in Toronto. Most attend to make connections/network/entertain clients/hear whoever the keynote speaker is.
  • Posted by saratogahiker on 5/12/2016 at 11:54 AM Member
    Toronto's Annual "Chum" Event - come eat and get friendly with other local sharks!
  • Posted on 5/12/2016 at 12:39 PM Accepted
    Toronto BOT Annual Dinner [2016]

    Toronto BOT Annual Networking Dinner

    You can then add a tagline if there is a particular theme for that year.

    Otherwise it's probably a good idea to just call the dinner what your audience already thinks it is -- the BOT's annual dinner. No need to get too clever.
  • Posted by fiona on 5/13/2016 at 8:24 PM Member
    I would just restyle graphically and leave it at that. I agree with the comment that you don't need to get too clever.

    Maybe:

    Annual Dinner [120]
    or something like that.
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