Question

Topic: Strategy

Induce Test Drives For A Value-for-money Motorbike

Posted by rjoratna2007 on 4/26/2016 at 5:14 AM ET 250 Points
How to create awareness & invite consumers to take a test drive for a new value-for-money motor bike?

Target Audience:
• Men aged between 25-40 belonging to middle income families
• Uses the bike only for commuting and not as a style statement
• Always looks for the best-value for the money spent

Product Proposition
The USPs of the new TVS Victor are:
1. Mileage & Power – 3 valve 110cc engine with 76km/l mileage
2. Comfort – Spacious eat & Comfortable series Spring Suspension
3. Safety – Brightest 60W Headlamp & tube-less tyres
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RESPONSES

  • Posted on 4/26/2016 at 3:46 PM Accepted
    Where? What media do these men consume? Are they active on social media? Do they listen to radio? Watch television? Read hardcopy newspapers? Rely on smartphones for news/information/entertainment?

    You need to advertise/generate awareness by delivering your benefit-oriented message where the audience "lives."

    Who/what is your main competition? How/why is your offering different/better?
  • Posted by Shelley Ryan on 7/8/2016 at 5:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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