Know-How Exchange : Taglines/Names

Rather than creating a catchy name for the sake of being clever, wouldn't it be better to pick a name that clearly (and professionally) states who you help and how you're the best business to help them?
We'll need to know a lot more about your company. Where is it located? Who specifically is likely to become your client? Why? How often? What distinguishes you from the competition?

Jay is asking important questions and making the right point, as he almost always does. Can you provide some answers?

As for using your [personal] name, I'd recommend leaving that out because it doesn't mean anything relevant to your business. Go instead for a name (and perhaps a tagline) that lets people know what you do and/or what unique and compelling benefit you offer.

Of course, if you are already well-known in your area for this kind of business the name could be seen as a signal of trustworthiness or reliability.