Question

Topic: Strategy

Regular And Luxury Products On The Same Website

Posted by mehdi.ola on 4/14/2016 at 3:29 AM ET 125 Points
Hello,

For my e-commerce craftsmanship project I found myself facing a dilemma : How can I sell regular and luxury products on the same e-commerce platforme without creating any conflicts between the product categories ?
The actual name of the luxury category is "prestige", and I think that this name is downgrading the other categories.
Should I change the catgory name? create a secondary shop dedicated to luxury? Im out of ideas... Thank you in advance for yout help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/14/2016 at 8:20 AM Accepted
    If you think you have 2 different audiences, create 2 different platforms.
    If you think having a luxury category will increase sales of your regular products to your audience (because they are cheaper), keep a single platform.
  • Posted on 4/14/2016 at 11:08 AM Accepted
    What Jay said.

    Whenever you have different target audiences or address different needs (for the same target audience) you are better served with separate brands/websites. The idea is to focus on the narrowest possible target audience with products and offers that are uniquely relevant to them.

    Are there exceptions to this? Perhaps, but not many.
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