Question

Topic: Taglines/Names

Interchangeable Jewelry And Accessories

Posted by sharhon1003 on 4/12/2016 at 5:21 PM ET 250 Points
Looking for a catchy name, maybe a play on words using synonyms for (interchangeable, jewelry, accessories). This is for a new business based on interchangeable jewelry, but there are other fashion accessories.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 4/12/2016 at 6:50 PM Member
    Why does the name have to be catchy?
  • Posted by sharhon1003 on 4/12/2016 at 7:00 PM Author
    I like catchy, unique. Stands out. A lot of people sell jewelry through direct sales. I sold purses that my clients personalized, my business name was PurseOnality. Just trying to be clever in a highly competitive market.
  • Posted by Jay Hamilton-Roth on 4/13/2016 at 12:40 AM Accepted
    By "interchangeable" do you mean that the customer can snap together the various pieces on a whim to create something unique? Is the way it's interchangeable something special that would suggest a name?
  • Posted by Gary Bloomer on 4/13/2016 at 5:56 PM Accepted
    With respect, unless you're buying from yourself, what you like isn't the point. A name can be unique without needing to be clever or "catchy". Who is your ideal client? Why do they buy from you? Why do they buy from you? If the most compelling thing about the way a business exceeds its client's expectations is that it stands out, there is something wrong with that businesses sales model. What do you offer that no one else in your niche offers (please don't say quality or choice because as differentiators, they are not compelling enough).
  • Posted by Shelley Ryan on 7/7/2016 at 5:57 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)