Know-How Exchange : Taglines/Names

First, I don't really know what a priority application round is. Can you explain?

Second, "people" is a pretty broad audience. There are 7 billion of them, and I suspect you don't want all of them to apply. Perhaps you can narrow and better define the target audience.

Third, I'm skeptical that a tagline will "get people" to do much of anything. What is the name of your business, and what BENEFIT will your target audience get if they do whatever it is you want them to do?

Finally, what do you want the tagline to communicate to your target audience? Who and why should they apply for a priority application round? What's in it for them?