Question

Topic: Taglines/Names

Education Consultant/ Writer And Tutor

Posted by prempeh on 4/5/2016 at 4:19 PM ET 125 Points
I am looking for a catchy title to share my new business via an online newsletter shot out. My business includes creating educational materials for schools, creating children's activity books, tutoring adults and children. Writing educational articles, free lance work. etc.
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RESPONSES

  • Posted by Gary Bloomer on 4/5/2016 at 7:50 PM Accepted
    Why does it have to be catchy? How would you feel if i asked you to be teachier?
  • Posted by prempeh on 4/5/2016 at 8:20 PM Author
    Thank you for your response. By catchy I am referring to memorable phrase. I actually taught for 10 years in a Blue Ribbon School. So I would feel honored.
  • Posted on 4/6/2016 at 8:40 AM Accepted
    More important than "catchy" is something meaningful and benefit-oriented. The substantive message is likely to be far more important (and memorable) than whatever catchy phrase we/you might come up with. What unique benefit would your target audience find desirable? What are you trying to communicate?

    Who is the target audience? Where? What unique and compelling benefit should they expect if/when they hire you?

    "Catchy" titles are often a sign that the company hasn't really come to grips with an effective and benefit-oriented positioning statement, so instead it is trying to amuse or entertain (with humor or "catchy-ness").
  • Posted by Shelley Ryan on 7/5/2016 at 6:27 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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