Question

Topic: Taglines/Names

Nostalgic Candy Store

Posted by Anonymous on 3/27/2016 at 11:11 PM ET 250 Points
I have recently purchased an established penny candy store which also sells pickled goods and Amish cheeses. I need a name that would incorporate all of this into one AMAZING name...any ideas???
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/28/2016 at 8:30 AM Member
    Why not keep the existing name?
    Where is it located?
    Who should the name appeal to?
  • Posted on 3/28/2016 at 11:40 AM Author
    The existing name is the old owners initials. KB Classics....
  • Posted on 3/28/2016 at 11:41 AM Author
    The store is located in a flea mkt in SC. I wanna appeal to the older generation who actually forgot about alot of the candies that I do sell.
  • Posted on 3/28/2016 at 12:29 PM Accepted
    My guess is that your store provides an impulse purchase opportunity for visitors to the flea market, not the other way around. (People don't head to the flea market just because they want some old-fashioned candy.)

    If you have the option of keeping at least the KB portion of the current name, that might be good. At least it will not look totally strange to long-time customers. You can then add a word or phrase that makes it clear what you're all about.

    The combination of foods you offer don't usually go together, so you are probably best served to focus on the candy and let folks discover the other things.

    How about:

    The New Old KB Candy Emporium
    Where yesterday's sweets still make you smile
  • Posted by Jay Hamilton-Roth on 3/28/2016 at 3:32 PM Accepted
    Yesteryear Treats
    Delicious Memories
  • Posted by DougM on 3/29/2016 at 3:51 PM Accepted
    Keep it.

    KB Classics
    If you Know Better candy, then there's No Better candy!
  • Posted by Shelley Ryan on 7/1/2016 at 12:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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