Question

Topic: Taglines/Names

Name For A Training Program

Posted by Anonymous on 3/17/2016 at 12:15 PM ET 25 Points
We are launching a new training program targeted at field sales in the tech industry, and we need a memorable name for the program.

The tag line: is Right Training, Right Time, Right Vehicle (or something close to this).

The program delivers training suggested at a specific time in an improved delivery method for the field.

Any ideas for catchy program names?
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RESPONSES

  • Posted by Gary Bloomer on 3/17/2016 at 7:37 PM Accepted
    Why, oh why does the tag line have to be "catchy"?
  • Posted on 3/28/2016 at 12:30 PM Author
    Most of our program names that "catch" are interesting. And the established tagline is boring - so I want an interesting program name.

  • Posted on 3/28/2016 at 1:41 PM Accepted
    Can you be more specific? What industry/sector? Company name? "Field sales in the tech industry" is way too broad/general. The best names/taglines are very specific to the target audience and promise a unique and compelling benefit.

    If you try to be too amusing or entertaining (i.e., catchy) it looks like you don't offer a clear and important benefit.
  • Posted by Shelley Ryan on 7/1/2016 at 11:38 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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