Question

Topic: Taglines/Names

Catchy Name For Summer Camp On Leadership

Posted by Anonymous on 3/12/2016 at 10:14 AM ET 250 Points
I have created a Leadership program for 8-14yrs olds for a Summer Camp of 5 days. We will be dealing with Leadership, Team Work, Time Management, Communication, Public Speaking.

I need a catchy name which will give the message of the content and be attractive.
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RESPONSES

  • Posted by Gary Bloomer on 3/12/2016 at 11:54 AM Accepted
    You do NOT need a catchy name, you need an eager community.
  • Posted by Jay Hamilton-Roth on 3/12/2016 at 2:03 PM Accepted
    When talking about this program to people, what do you tell them about the program, its benefits, who's likely to enjoy it most, etc.? Also - where's it located? The more you tell us, the more we're likely to be provide some on-target suggestions.
  • Posted on 3/13/2016 at 7:22 PM Accepted
    Who is the primary target audience? Where? What's the unique and compelling benefit that will get your target audience to want what you're offering? How will their lives be better off?

    We need to understand this if we are to come up with a great tagline. And Gary Bloomer is right: "Catchy" is the wrong goal. Catchy names or taglines are a sign that the company/organization has not thought clearly about its positioning statement, so they are trying to amuse or entertain instead of telling the target audience what the benefit is.
  • Posted by Shelley Ryan on 6/30/2016 at 6:23 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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