Question

Topic: Taglines/Names

Dog Training: Catch Phrase Or Tag Line Needed

Posted by Anonymous on 2/25/2016 at 9:41 AM ET 250 Points
I have a new business, The Learning Lab. I am a certified dog trainer, specializing in service dog training. Dogs are raised and trained in my home, as part of my family, using kind and gentle positive methods. I offer training for service, therapy or companion dogs and also coach / teach/ mentor owners (and dogs) who wish to "owner-train" their own service dog.
I need a catch phrase or tag line.
Business name: The Learning Lab
My thoughts:
~ Teach. Play. Love.
~ Building focus and connection
~ Building focused partners
~ Relationship based training (taken)

None of these grab me (except the first which is very close to something already being used)

Key concepts being FOCUS, relationship (connection), and fun (love, joy)

Mission: providing proven science-based training for companion dogs, service dogs, therapy dogs - and their handler

I really need to come up with something so that I can get my website finished. Thank you, rachel
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RESPONSES

  • Posted by Mike Steffes on 2/25/2016 at 2:26 PM Accepted
    Just tell people (in a warm way) what your mission is:

    The Learning Lab
    "We Develop Companion, Service, and Therapy Dogs... and their Owners"
  • Posted on 2/25/2016 at 2:35 PM Author
    I'm mulling over that idea. . . Considering other options for "develop"

    " training dogs, coaching handlers, changing lives"
    ???
  • Posted by Mike Steffes on 2/25/2016 at 2:43 PM Member
    "Handlers" seems a bit cool for the close-relationship feel that you want.
    Otherwise, that's not bad.
  • Posted on 2/25/2016 at 3:05 PM Author
    Yes, you are right. I do want to emphasize relationship. . . forged thru focused training and play . . .
    But I want it simple and "sticky"
    Maybe I'm overthinking ??
  • Posted by Jay Hamilton-Roth on 2/25/2016 at 6:55 PM Accepted
    Since your business name (The Learning Lab) doesn't give a clue of who you help or what you do, I wouldn't make your tagline "catchy". Consider, for example, "Colorado's #1 Service Dog Trainer"
  • Posted by becpandabrown on 2/25/2016 at 7:46 PM Accepted
    Haha - "Relationship Counselling For Dogs and Their People"

    On a more serious note, perhaps:

    "A Guiding Hand for Dogs and Their People"
    "Strengthening the Bonds of Love between Dog and Guardian with Play and Training"
  • Posted by Shelley Ryan on 6/22/2016 at 3:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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