Taglines/Names - Name for organic bodycare line from nicaragua. from anakcosmetics: MarketingProfs Question 44981

Topic: Taglines/Names

Name For Organic Bodycare Line From Nicaragua.

Posted by anakcosmetics on 2/22/2016 at 6:12 PM ET 250 Points

The name needs to appeal to locals and to foreigners...starting with a body oil and scrub, volcanic mud , scents will be peony, bamboo and gardenia.

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Posted by Jay Hamilton-Roth on 2/22/2016 at 8:03 PM Accepted

Should the name reference Nicaragua (or a city/natural area in the country)?
Is the line certified organic?
How is it different from similar products your target market may be aware of?
Posted on 2/22/2016 at 9:03 PM Accepted

Who is the primary target audience for this product line? "[L]ocals and foreigners" is a bit broad. Better if you can narrow the focus by gender, location, current habits, psychographics, values, etc. The name (and perhaps a tagline) should convey an emotional benefit of some kind, and we need to understand the audience better for that.

Then we need to know what makes your line unique. How is it different from other options? Why might someone in your target audience prefer it over competition? Why should they switch?

Before we start throwing names at you it would be helpful if you shared the desired positioning. What do you want the name to communicate? What unique and compelling benefit do you offer?
Posted by Shelley Ryan on 6/22/2016 at 3:15 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs