Question

Topic: Taglines/Names

New Ad & Website Slogan

Posted by nellal on 2/18/2016 at 2:27 PM ET 250 Points
I need help coming up with a new slogan for my company's website and advertisements. I work at an offshore law firm in the Cayman Islands that largely deals with international clients. We are a small firm that has many clients small and large. We pride ourselves on our responsiveness and Cayman expertise. We mostly advertise in international magazines. Our current ad slogan is "Cayman Expertise. International Reach" but we found that a lot of firms on island use a slogan similar to that.

The difference between us and our competitors is that we are small and very responsive with work. We have a quick response turn over and everything has a personal touch. We have the same experience, resources and expertise to handle any matter as a big firm would; like offshore corporate and commercial legal matters or litigation and dispute resolution matters. We won't known you by a number in a filing cabinet, we'll know you by name.

Please help me brainstorm a new ad and website slogan?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 2/19/2016 at 12:03 AM Accepted
    Why not a slight tweak to your slogan to either "Cayman Personalized Expertise. International Reach." or "International Reach With a Personal Touch"?
  • Posted by brandmandigital on 2/19/2016 at 6:27 AM Member
    Wii be happy to create couple of slogans for you. However it would help if we could communicate with you directly. Please suggest a way to connect with you.

    Thanks,

    Audrey
  • Posted on 2/19/2016 at 10:18 AM Accepted
    Is your magazine advertising working for you? Is it generating enough business to at least pay its cost and deliver a profit? Are you able to measure the results with any confidence?

    I'm asking because if it's not, a new tagline isn't likely to change that. And if it is then you might want to be very careful about changing anything. Said another way, how will you know if the new tagline is any more effective than the current one?

    What you might want to do is use Google Adwords to test different benefit claims and/or taglines. Then use the "winner" in your ads. You might even discover that Search Marketing (e.g., Adwords) is a more cost-efficient approach and belongs in your marketing mix. Stranger things have happened.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)