Question

Topic: Taglines/Names

Sanitary Napkin

Posted by rockybehl020 on 2/16/2016 at 12:57 PM ET 25 Points
suggest a good name of sanitary napkin as like stayfree
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RESPONSES

  • Posted on 2/16/2016 at 2:12 PM Accepted
    Who is the primary target audience? (Yes, of course it's women 12-45, but what else do you know about these women? Is there a sub-segment? Where do they live? Where do they purchase? Do younger women have different needs than older women? Etc.)

    What products are they using now? What might cause them to switch to your product? What do they need that you can offer and that their current product doesn't provide?

    How will they learn about your product?

    What unique benefit can they expect if they buy/use your product?

    The best names evoke an emotional reaction and speak to a currently-unmet need.
  • Posted by Alissa_Goodwin on 2/18/2016 at 11:56 AM Accepted
    My Days
  • Posted by Shelley Ryan on 6/21/2016 at 6:32 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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