Question

Topic: Strategy

Crazy Marketing Ideas For Swimming Pools

Posted by bindea_patrik93 on 2/4/2016 at 6:43 AM ET 125 Points
I want to sell modular pools. What would be some creative marketing methods?

Surely, I will also have a website, paid advertising, an app in which you can build your "dream pool" etc.

I search for some ideas related to gamification maybe, making content viral, advertising in complementary domains etc.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 2/4/2016 at 8:29 AM Accepted
    Instead of crazy - why not start by focusing on how your pools would be better/different from other pools available in your region? Or, how your service can significantly exceed your competition's? Can you help prospective customers to better visualize how their new pool would look in their yard or reduce permitting hassles with local government or reduce their insurance bill?
  • Posted on 2/4/2016 at 11:22 AM Accepted
    Who is your primary target audience? Where? Who is the main competition, and what have they tried? How about other companies in your area serving different end-users and markets? Instead of "crazy" I'd be looking for EFFECTIVE promotions that have worked well for others, and then adapt those for your business.
  • Posted by telemoxie on 2/12/2016 at 10:14 AM Accepted
    Can you identify commplementary companies, such as patio or landscape companies, who could potentially provide a stream of referrals over time?
  • Posted by Alissa_Goodwin on 2/18/2016 at 12:59 PM Accepted
    Do you have a brick and mortar store?
    Contests are always appealing.
    Host a "polar dip" with free hot cocoa? Provide awards (pool floaties, noodles, goggles)
  • Posted by fiona on 5/13/2016 at 8:09 PM Accepted
    Give one to the Kardashians and tell them to feature it on their reality show. Crazy enough?! Good luck.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)