Question

Topic: Taglines/Names

Golf Advertising Tagline Req For Niche Product

Posted by kieran on 1/22/2016 at 4:07 PM ET 250 Points
Hello, I am looking for a tagline that is suitable for a golf advertising product called Ad In The Hole. It does what it says, colour ads are placed on discs locked into cups placed into each hole on a golf course and putting green.

The advertising is subtle, almost subliminal and involves the audience looking directly at the ad many times during each round when the flag is put back / removed, lining up a short put, walking past the hole, and especially when removing your ball from the hole.

I would like something that gets across the message that these ads will be "In your face" but that sounds a bit aggressive to use on it's own.

Having the word "impact" in the tagline appeals to me in that it conveys a sense of "in your face" but in a nicer way.

In saying that I am open to any ideas and appreciate all suggestions that may be made.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/22/2016 at 7:30 PM Accepted
    Improve Your (Advertising) Game
    Outscore Your Competition
  • Posted by Gary Bloomer on 1/23/2016 at 1:58 PM Member
    Do you know if this idea has appeal, both to advertisers and to golfers?
  • Posted by kieran on 1/23/2016 at 2:28 PM Author
    @ Jay, I like your thinking.

    @ Gary, it has been installed on over 1000 golf courses worldwide with advertisers from banks to car dealerships and plenty in between.
  • Posted by Gary Bloomer on 1/23/2016 at 11:35 PM Member
    Installation is one thing: ROI is another.
  • Posted by kieran on 1/24/2016 at 4:47 AM Author
    @Gary Advertisers renewing their contracts is the best reference I can give you. They like building the association with a golf course local to their business where all golfers are repeatedly looking right at their message multiple times, each hole with no other media around, while in a relaxed state of play. It is simple and effectove.
  • Posted by Mike Steffes on 1/24/2016 at 5:06 PM Member
    Ad In The Hole
    "Tee Off Toward Improved Sales"
  • Posted by kieran on 1/27/2016 at 12:49 PM Author
    @Mike, Thank you for your contribution, however "Outscore Your Competition" from Jay feels right for me.
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