Question

Topic: Taglines/Names

Tagline For Alternative Fashion Line

Posted by tracey.elena on 1/22/2016 at 11:56 AM ET 250 Points
Greetings. I'm the co-owner for a new clothing line called Scarlet & Graves. We are based out of Ohio. I'm trying to find a good tag line that represents the brand which specializes in alternative, gothic, punk, urban and Straight Edge apparel for markets that include Pro Wrestling, MMA, Extreme Sports, Heavy Rock, Hardcore, Metal, as well as Hip-Hop markets. Our competitors are brands such as Blackcraft Cult, Creature Craft, and Black Altar Apparel. How our company is uniquely different is we don't simply target "goth" shoppers or those who are 100% mainstream. We are incorporating our creativity and individuality but without being cliched as the brands I mentioned.

I don't want to use overly used words like "outside the box", "create your own future" or "live for yourself, not for others."

I'm open to any and all suggestions, tips, and advice. Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/22/2016 at 1:39 PM Accepted
    What is your clothing about? It it to showcase the wearer's style, creativity, physique, or something else? Why would someone want to purchase your clothing? Are you selling the brand name (which conveys a lifestyle) or the clothing itself (without seeing the label, it appeals emotionally to people)? Instead of saying what you're "not", can you clearly say who would LOVE your clothing?
  • Posted by tracey.elena on 1/22/2016 at 2:11 PM Author
    Thank you for responding. I feel the person who would love our clothing is someone who doesn't fit the cookie cutter mold. We are a lifestyle that encourages creativity, passion, inspiration, and influence among people who embrace alternative lifestyle choices (i.e.,esoteric, occult and/or horror symbolism).
  • Posted by Jay Hamilton-Roth on 1/22/2016 at 3:16 PM Member
    Scarlet & Graves: (For) The Alternative Choice
    Scarlet & Graves: Embrace Your Difference
  • Posted by tracey.elena on 1/24/2016 at 2:00 AM Author
    Both are quite good. Thank you for the suggestions.
  • Posted by Alissa_Goodwin on 2/18/2016 at 12:45 PM Accepted
    You-nique
    Discover (or Embrace or Ignite) Your Dark Side
    Discover Dark Difference
    Ignite Your Difference
    Set Yourself Apart




  • Posted by Alissa_Goodwin on 2/18/2016 at 12:45 PM Member
    You-nique
    Discover (or Embrace or Ignite) Your Dark Side
    Discover Dark Difference
    Ignite Your Difference
    Set Yourself Apart
    Unique Boutique for Dark Days




  • Posted by Shelley Ryan on 3/15/2016 at 7:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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