Question

Topic: Social Media

Using Digital Marketing To Promote Company

Posted by Anonymous on 1/20/2016 at 9:47 AM ET 25 Points
We are looking to hire a company that will manage all of our digital marketing including creating all contents and campaigns for all our social media platforms. Any recommendation will be greatly appreciated. Bear in mind we are a small company with very little budget.
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  • Posted on 1/20/2016 at 4:37 PM Accepted
    What industry are you competing in? Where? Have you articulated a goal or target for your marketing? Is the goal reasonable given your limited budget? Why is the budget so limited? Is the business model not sufficiently attractive to justify a larger budget? Do you have a business plan? A marketing plan?
  • Posted on 1/21/2016 at 8:55 AM Author
    We are a small promotional items business. Our goal is to get our name out there through social media. The budget is very small because the company is small and still growing.
  • Posted on 1/21/2016 at 11:39 AM Accepted
    I would clarify what you are looking to achieve before deciding to work with any given agency. A content marketing agency will handle creation and curation but may leave you high and dry when it comes to promotion and distribution.

    In my opinion you should pay based on the performance of a company in delivering your goals. Whether that be web traffic, sales collateral, leads or list building you have to have clearly articulated goals. Each company will have a way (content marketing, performance marketing, search marketing,...) of achieving this goal (whether through paid, social, organic search...etc). You have to decide which is the most in line with your goals!

    I run a performance marketing agency whose focus is lead generation. I achieve this for customers typically through a combination of content marketing and search marketing. This approach works for the customers I onboard but by no means is a solution for everyone. If you are interested feel free to look us up!

    Cheers,
    Dave.
    [URL removed by admin; please review Important Guidelines]
  • Posted by Shelley Ryan on 3/15/2016 at 7:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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